Happy Bivouac is a branding project for a clothing line. Pictured here is the logo design, merchandise, packaging, editorials and event design.
Happy Bivouac was inspired by the Superflat movement. Created by Takashi Murakami in 2001, Superflat has an emphasis on bright, flat colors, surreal shapes and bold patterns. The movement is an expression of frustration towards of Japanese westernization.